When it comes to printing, it may be best to work with a graphic design team, simply because they usually will offer recommendations on how to best print your brochure for the lowest cost. Considerations include a printer’s expertise (4-color, 2-color, or black and white; low or high volumes), as well as choosing paper sizes that minimize waste, thus saving money.

Cause-related marketing (CRM) is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When these two entities enter into an agreement for a common cause, the result can be added revenue, increased media exposure, public relations, or all three—for both partners.